• DSS 4.0

Digital Training

Lanark County small businesses can attend free in-person and online workshops delivered by our Digital Service Squad and CampTech between August 2022 - March 2023.


Black Friday: How to Drive Success during the Holidays  

Nov 3, 2022, 09:30 AM

Did you know that last year’s Black Friday, Cyber Monday and Boxing Day saw between 30 and 40% of Canadians planning to shop online?Did you capitalize on it? And if so, did you really get all the sales you could have got?

Join us for our Webinar on how to best plan for success during the holidays in 2022.

You’ll find everything you need to:

  • Bring traffic to your site during the holiday season
  • Streamline your website experience for better user experience
  • Improve your online sales for the best holiday season you've had



Winning at Local Search: How to Ensure you are top of local Google Search  

Nov 10, 2022, 09:30 AM

Digital marketing is no longer an option. Your competition uses online marketing to be found by more consumers, and potential customers use the Internet to find new businesses every day.In this webinar, you’ll learn how to boost your local search ranking and be found by more customers online.

What You'll Learn:

  • How to clean up your online presence and rank higher in local searches
  • How to claim and optimize Google My Business
  • Why you should care about citation building



Traffic Boosting Secrets for your Website  

Nov 17, 2022, 09:30 AM

When people go looking for products or services online you want them to find you. So how do you increase your chances of showing up? That’s where search engine optimization comes in.

In this webinar, you’ll learn:

  • How search engines work
  • How to influence search results
  • How to focus on the right keywords for the most impact



A Guide to Omni Channel Marketing

Nov 24, 2022, 09:30 AM

Customers expect to reach brands across different online and offline channels and receive a consistent experience. An omnichannel strategy makes a brand fit-for-purpose for today's world, ready to delight customers.  The topic is still poorly understood. In this session, our Digital Media Squad will pin down the definition of omnichannel marketing before working through a blueprint that any brand can put into practice.  



10 Ways to Increase your ROI on Paid Media

Dec 1, 2022, 09:30 AM

Paid Media is intimidating. It's hard to be confident when you are starting if you aren't sure you'll get your money back or make money.  Join our Digital Media Squad for 10 Simple + Quick Ways to increase your paid media ROI.